Every founder considering outsourced closing eventually asks the same question: 'is it actually cheaper to have PrimeClosers run the sales floor, or should I just hire?' We built this comparison because the honest answer isn't the same for every business — and both sides get misrepresented online.
Here is the real 12-month cost of both options, based on how UK high-ticket teams actually spend money today.
In-house: what it actually costs over 12 months
Recruitment fee for a strong closer: £8k-£20k through a traditional recruiter, or £249-£2,000 through a placement network. Assume £6k average.
Base + commission for two closers and one setter: roughly £110k-£160k in payroll and commissions on a typical £2M pipeline.
Sales leadership: either you (opportunity cost of 15+ hours a week off your CEO time) or a Head of Sales at £70k-£100k.
Tooling: CRM, dialer, call recording, coaching software — typically £6k-£12k a year.
Ramp cost: three months of underperformance while new closers hit stride. Realistically £15k-£30k of lost pipeline.
12-month all-in: £210k-£310k for a small in-house team, plus your time.
Done-for-you: what it actually costs over 12 months
PrimeClosers Done For You takes over audit, scripts, framework, closer placement, setter management, weekly oversight and reporting. Pricing is bespoke and depends on offer complexity, but for a typical £2M pipeline it lands in the £8k-£15k/month range plus performance component.
12-month all-in: roughly £120k-£220k, no recruitment risk, no management time from you, no tooling bill, no ramp on your dime.
When in-house wins
If you plan to run the offer for 3+ years, have a clear founder who wants to own sales leadership, and can absorb the ramp cost, in-house is cheaper year 2 onwards. The upfront investment amortises.
When DFY wins
If you're validating an offer, launching a new product, scaling from £500k to £3M inside a year, or your time is better spent on product/ads than managing sales reps, DFY is nearly always cheaper — because the biggest hidden cost of in-house is founder time, and DFY buys it back.
The wrong answer isn't in-house or DFY. The wrong answer is doing either without the sales infrastructure that makes closers actually convert.