For businesses
B2B lead generation,paid on outcomes.
Multichannel outbound run by vetted UK setters and billed per shown, qualified appointment — from £120. Not per lead, not per hour, not per promise.
Why per-appointment pricing
Most UK lead generation agencies bill a retainer for activity. You pay the same whether the calendar fills or not, which means the agency's risk is zero and yours is total. We price on the only unit that affects your revenue — a qualified prospect who actually turned up. If the meeting does not happen, it is not billed.
What's included
- ICP definition and verified list build — no bought, stale data
- Messaging and objection framework written against your actual offer
- Multichannel outbound: cold call, email sequencing and LinkedIn
- Qualification against agreed criteria before anything hits your calendar
- Show-rate protection with confirmation and reminder sequences
- Weekly reporting on activity, conversion and cost per shown appointment
- Full CRM logging so pipeline data stays yours
Cost comparison
| Route | Typical UK cost | Time to first meeting |
|---|---|---|
| In-house SDR | £25k-£35k salary + tooling + management | 8-12 weeks (hire and ramp) |
| Retainer agency | £2,000-£6,000 per month regardless of output | 3-5 weeks |
| PrimeClosers | £120 per shown qualified appointment | 2 weeks |
Inbound-only qualification is priced separately from £25 per shown appointment. See appointment setting for the full breakdown.
B2B lead generation FAQ
Three models dominate. Pay-per-appointment runs roughly £100-£250 per shown, qualified meeting for outbound B2B. Monthly retainers with an agency typically run £2,000-£6,000. Building in-house costs an SDR salary of £25,000-£35,000 plus tooling and management time. PrimeClosers prices outbound at £120 per shown, qualified appointment, or a fixed retainer.
For us, a qualified appointment means the prospect matches your ICP, has confirmed the relevant problem, has budget authority or direct access to it, and attended the meeting. Booked-but-no-show does not count and is not billed.
Outsource when you need pipeline inside 30 days, are testing a new market, or cannot yet justify a full-time salary plus management. Hire in-house when the motion is proven, volume is predictable, and you have a sales leader with the capacity to coach. Many businesses do both — outsource to prove the channel, then hire once the numbers hold.
Multichannel by default: targeted cold calling, personalised email sequencing, LinkedIn outreach and database re-engagement. Channel mix is set by your ICP and deal size — enterprise deals lean on calls and LinkedIn, mid-market on sequenced email plus call follow-up.
Both, and the distinction matters. A 'lead' is contact data; an appointment is a diarised meeting with a qualified buyer. We are paid on shown appointments, which means we are exposed to the same outcome you are.
First conversations typically start in week two once list build, messaging and compliance checks are complete. A representative read on channel performance takes six to eight weeks — anyone promising a verdict sooner is guessing.