Managed

A fractional sales director, without the exec salary.

For UK founders scaling past £500k ARR who need a head of sales, not another closer. Own the number, run the team, hand the founder their calendar back.

The remit

  • Own the sales number end to end — pipeline, conversion, cash collected
  • Design and enforce the sales framework across setters and closers
  • Weekly tape review, scorecards and 1:1s with each rep
  • Hiring plan — who to add, when, and against what benchmark
  • Founder handover — you get your calendar back

Engagement shape

Typically 1-2 days per week over a 3-6 month engagement, with clear exit criteria. Retainer plus a performance component tied to cash collected. Starts with a Sales Audit so both sides know exactly what they're fixing.

Related: Sales Audit, Outsourced Sales Team.

Talk to us about fractional leadership.

20 minutes and we'll tell you whether this is what you actually need.