For Businesses · Appointment Setting & Outsourced Telemarketing
Done-For-You Telemarketing.Qualified appointments booked straight into your calendar.
Vetted UK Sales Professionals trained specifically on your offer, your ICP and your qualification criteria. Not a generic call centre script. Stop losing leads because nobody called fast enough, and stop wasting closer time on unqualified bookings.
Trained on your offer before the first call.
Every Sales Professional working your leads passes DISC profiling and an AI roleplay assessment, the same standards PrimeClosers already applies to closer placement. Then they are briefed specifically on your ICP, positioning and qualification criteria before dialling a single lead. For outbound, that makes this done-for-you telemarketing delivered by vetted Sales Professionals, not a call centre volume play.
You only pay for appointments that show.
No-shows and unqualified bookings are never charged on Pay Per Appointment. On the Monthly Retainer, your included volume is a fixed allocation, so budgeting stays predictable and the incentive to book quality, not quantity, is baked in.
How it works
Four steps from your lead list to booked, qualified calls.
Share your leads, ICP and offer
We build the qualification criteria and brief your dedicated Sales Professional on your business specifically. No generic telemarketing script.
We call and qualify
Outbound calls to your lead lists, or fast responses to your inbound enquiries, using your criteria and your positioning.
Qualified prospects booked into your calendar
Only prospects that meet your criteria get booked. Every appointment carries qualification notes so your closer walks in prepared.
You only pay for appointments that show
On Pay Per Appointment, no-shows and unqualified bookings are never charged. On Retainer, your monthly volume is protected and predictable.
Pricing
Two ways to buy. Pay per result, or fix a monthly budget.
Every plan covers both outbound calling and inbound lead qualification. Choose per channel or run both together.
You only pay when a qualified prospect shows.
Per shown, qualified appointment. No setup fee, no minimum commitment.
Per shown, qualified appointment. No setup fee, no minimum commitment.
- No setup fee
- No monthly minimum
- Start, pause or stop whenever
- No-shows and unqualified bookings never charged
Predictable budget, dedicated Sales Professional.
Includes up to 40 shown appointments per month. Then £40 per additional shown appointment.
Includes up to 60 shown appointments per month. Then £18 per additional shown appointment.
- Dedicated Sales Professional briefed on your offer
- Fixed monthly appointment volume included
- Predictable budgeting, no billing surprises
- 3-month minimum term, month-to-month after
Appointment = shown and qualified against your criteria. No-shows and unqualified bookings are never charged.
FAQ
Questions, answered.
- What happens if someone doesn't show up?
- On Pay Per Appointment you don't pay for no-shows or unqualified bookings. You only pay for appointments that actually happen and meet the criteria we agreed upfront. On the Monthly Retainer, your included volume is a fixed monthly allocation, so budgeting stays predictable regardless of individual no-show rates.
- How are leads qualified?
- Against criteria you define with us upfront: role, company size, budget, timeline, buying authority, and any offer-specific gating questions. Your Sales Professional works from those criteria on every call. If a prospect doesn't meet them, they don't get booked.
- How are the Sales Professionals vetted and trained?
- Every Sales Professional working your leads passes the same vetting standards PrimeClosers applies to closer placement: DISC profiling and AI roleplay assessment. Before the first call goes out on your account, they are briefed specifically on your offer, ICP and qualification criteria, and reviewed on live calls in the opening days.
- Is there a minimum commitment?
- Pay Per Appointment has no minimum. Start, pause or stop whenever you want. Monthly Retainer has a 3-month minimum term because we allocate a dedicated Sales Professional and build a briefed workflow around your business.
- How fast can this start?
- Typically 5 to 10 working days from confirming scope. That covers briefing, criteria sign-off and Sales Professional pairing. Inbound-only engagements can move faster.
- Does this work alongside my existing sales process or a PrimeClosers-placed closer?
- Yes. Appointment setting slots in upstream, feeding qualified, briefed calls to your own sales team, or straight to a PrimeClosers-placed closer or a Done-For-You Closing seat. It's designed to plug into whatever closing process you already run.
- Outbound or inbound. Which do I need?
- Outbound is the right fit if you have lead lists or ICP data and need proactive dials to book meetings. Inbound is the right fit if you're already generating enquiries (paid ads, organic, referrals) and losing them because nobody responds fast enough or filters them cleanly. Many clients run both.