For Businesses · Training
Sales training for high-ticket teams. Built from the phones.
An 8-week programme that rewires how your closers run discovery, handle objections and close — taught by operators who've closed over £800,000 in the same offers we coach you on.
Full diagnostic, two-day foundations workshop, script and asset build, six weeks of live 1:1 coaching, role-play lab and 30-day measurement window.
The same programme for an individual closer or solo founder running their own calls. Coaching is 1:1 throughout.
The 6-step process
From audit to measurable lift in eight weeks.
Every step has a deliverable. Nothing in the programme is theoretical — by week one you have a written diagnostic; by week eight you have numbers.
- 01Step
Diagnostic
We pull 10 of your team's recent call recordings, score them against the PrimeClosers framework, and audit your pipeline. You get a written diagnostic — exactly where deals are leaking and why — before the first session.
- 02Step
Foundations workshop
A two-day intensive on the two-call framework: how discovery actually works, why one-call closing fails above £5k, and how to run a structured close. Delivered live over Zoom. Recorded for your team library.
- 03Step
Script and asset build
We rebuild your discovery question bank, objection-handling library, and handoff briefs around your offer — not a generic template. Everything tailored to your ticket size, vertical and buyer.
- 04Step
Live call coaching
Weekly 1:1 grading on real recordings. Each closer gets specific, recorded feedback on tonality, framing, discovery depth and close mechanics — not 'try harder' notes. Six weeks of compounding correction.
- 05Step
Role-play lab
Adversarial mock calls against the four objection patterns we see most. We play the prospect; your closers handle live, on camera, with the team watching. The fastest way to build composure under pressure.
- 06Step
Embed and measure
We track close rate, show rate, refund rate and cash collected weekly through the programme — and for 30 days after — so you can see the lift in numbers, not vibes. Anything not moving gets re-coached.
What's covered
Six modules. No fluff, no recycled motivational content.
The two-call framework
Why splitting discovery and close beats one-call above £5k. The mechanics of each call.
Discovery that closes
Current state, desired state, gap. The questions that build the close before the pitch.
Objection handling
The four real objections in high-ticket sales and how to identify which one you're actually hearing.
Handoff and follow-up
The setter-to-closer handoff most teams botch, and the 7-day follow-up that recovers 'I'll think about it.'
CRM hygiene and pipeline
Disposition codes, follow-up cadence, weekly pipeline review. The plumbing top closers run unprompted.
Self-coaching and review
How to grade your own calls weekly so the lift compounds after the programme ends.
Who this is for
Built for closers and teams who are ready to be coached on real calls.
Sales Training is the right fit if:
- You have a proven offer above £2,000 and a closer (or team) running real calls every week
- Your close rate has plateaued and script tweaks aren't moving it
- You want a documented sales process new hires can be onboarded against
- You're willing to share call recordings and act on direct feedback
It's not the right fit if you're pre-revenue or your team isn't taking real calls yet. In that case, start with the £997 Sales Audit.
What you walk away with
- Close rate lift of 4-8 points within the 8 weeks
- A documented sales process your team can onboard new hires against
- A tailored objection-handling library specific to your offer
- Recorded coaching feedback every closer can re-watch
- Reduced refund rate from cleaner qualification on call one
- A team that runs discovery properly — not pitches in disguise
Want the lift in numbers, not theory?
Book a 20-minute scoping call. We'll review one of your team's recordings live and tell you honestly whether Sales Training is the right next step — or whether you need Done For You instead.