Hiring · Sales development

Hire a UK SDRwho actually books meetings.

Sales development reps live or die on activity discipline and message quality. PrimeClosers gives you a vetted UK SDR pool — outbound-trained, CRM-literate and comfortable with cold calling, LinkedIn and sequenced email — without a percentage-of-salary agency fee.

What a good UK SDR is actually responsible for

An SDR is the front of your pipeline, not a junior closer. The role is prospect research, first contact, qualification against your ICP and a booked, held meeting for an AE or closer. If your SDR is also expected to negotiate and close, you are hiring the wrong function — look at hiring a closer instead.

Outbound volume
Consistent dials, sequences and social touches against a defined target list, tracked in your CRM.
Qualification
Screening against budget, authority, need and timing so your closers only take calls worth taking.
Pipeline hygiene
Accurate CRM notes, next steps and stage discipline — the difference between a forecast and a guess.
Meeting hold rate
Confirmation sequences and reminders so booked meetings actually get attended.

SDR vs BDR vs appointment setter

The titles overlap and most UK job adverts use them interchangeably, which is why hiring goes wrong. On PrimeClosers an SDR owns inbound and outbound qualification into a defined ICP, a BDR is weighted toward net-new market development and partnerships, and an appointment setter is a pure booking function paid per held appointment. Pick the one that matches the outcome you need, then post the role against it.

How SDR hiring works here

Post the role free on Free Employer to test the market. On Prime Employer you get unlimited job posts, unlimited search across the vetted network, unlimited messaging, agreements, invoicing and contractor payments in one place — so an SDR you hire on a contract basis is managed and paid through the same platform you recruited them on.

Frequently asked questions

UK SDRs typically sit between £26,000 and £34,000 base with £8,000 to £15,000 OTE on meetings held and pipeline created. Contract SDRs are commonly £150 to £250 per day, or a per-held-meeting rate. You set the structure when you post the role.

Yes. A large part of the network works contract, fractional or part-time. Because agreements, invoicing and payments run through the platform, a contract SDR is as easy to administer as a permanent one.

Job posts publish immediately and vetted candidates apply directly. Most employers shortlist inside a week. Contract SDRs can typically start within days of agreeing terms.

Yes. Every talent profile passes an AI assessment, DISC profiling and LinkedIn or Loom verification before it is visible to employers.