For businesses · UK
Outsourced sales team,built and managed for you.
An external sales team of vetted UK setters, SDRs, closers and sales leadership — designed around your offer, run against scorecards, and reported on weekly. You keep the pipeline, the data and the option to bring it in-house.
What an outsourced sales team is
An outsourced sales team is a complete external selling unit that works your offer as if it were in-house — without going on your payroll. Rather than recruiting individual employees, you engage a structured team: people in the right seats, a management layer above them, an agreed operating rhythm, and reporting that shows exactly what is happening in your pipeline. It is not a call centre reading a generic script, and it is not lead generation: the team sells your offer, in your name, inside your systems.
What roles the team can include
Appointment setter
Outbound DMs, email and call blocks against your ICP; books qualified calls into the closer's diary and protects show rate with reminder sequences.
Add it when: You have a defined ICP and an offer that sells on a call, but nobody filling the diary.
SDR / BDR
Sequenced cold outreach into named B2B accounts, qualification against BANT or MEDDIC, and clean handover of accepted opportunities.
Add it when: You sell B2B, need pipeline coverage rather than one-call closes, and want opportunities tracked in your CRM.
Closer
Runs the booked call end to end — discovery, objection handling, payment plans and the close — then owns follow-up until cash is collected.
Add it when: Calls are being booked and the founder is still the only person who can convert them.
Sales leadership
Owns the number, the framework, scorecards, tape review and the hiring plan above the reps. Delivered as a fractional sales director.
Add it when: You have two or more reps and no one senior holding standards or coaching on a schedule.
Want the shape of a team you own and manage instead? See building a remote sales team.
Outsourced team vs hiring internally
| Outsourced sales team | Internal hire | |
|---|---|---|
| Time to first live call | Weeks — the seats are sourced from an existing vetted network | Months, including notice periods and ramp |
| Cost shape | Commission-weighted, plus published service and platform fees | Salary, NI and pension from day one, before any revenue |
| Management | Included — scorecards, tape review and weekly reporting | Yours to build, or another hire |
| Flexibility | Resize seats as lead flow changes | Redundancy process and cost |
| Product depth | Trained on your offer; less institutional knowledge | Deep, over time |
| End state | Handover-ready function you can bring in-house | Permanent team you already own |
Outsourced team vs recruitment or placement only
Recruitment ends the day someone starts. You get a vetted rep and you own everything after that — onboarding, targets, coaching, comp disputes and performance management. That is the right choice when you already have a founder or sales manager with the time to run people, and it is cheaper: unlimited hiring on Prime Employer is £249/mo + VAT (where applicable). An outsourced sales team includes the layer above the seats — team design, onboarding onto your offer, scorecards, weekly review and reporting — so nobody internally has to become a sales manager overnight. If you want the seat only, start at hire sales closers or sales recruitment.
Outsourced sales team vs Done-For-You Closing
These overlap, and the difference is scope. Done-For-You Closing is focused on the conversion end: we rebuild the call process, script and objection library, and staff it with placed closers so booked calls stop leaking. An outsourced sales team can include that closing function but also covers the front end — setting, SDR/BDR outbound and the leadership holding it together. If calls are already being booked and only conversion is broken, take the closing service. If the pipeline itself does not exist without you, you need the team.
You're ready for one when
- Your offer already converts — you or one rep can close it consistently
- Lead flow exists and is repeatable, not a one-off launch
- You can service the volume a working sales team would generate
- The bottleneck is people and management capacity, not product or demand
- You want a function running in weeks, not a six-month internal hiring cycle
Wait if
- The offer has never been sold at the target price
- There are no leads and no budget to create any
- You need one rep, managed by you — placement is cheaper and faster
- You want performance without giving the team CRM access or a weekly review slot
What you still need to provide
An external team sells; it does not manufacture demand or fix an offer that has never converted. Engagements work when these are in place:
- A proven offer with a price point and a reason people buy it now
- Lead flow — your own marketing, ad spend, list or inbound; an external team sells, it does not replace demand generation
- CRM access and a seat in your calendar, dialler and comms stack
- Product and delivery answers the team can rely on, plus a named internal point of contact
- Commercial terms: commission structure, refund policy, contracting terms and who signs off pricing exceptions
- Decision speed — a weekly slot to review numbers and unblock the team
No lead flow yet? Start with B2B lead generation or done-for-you appointment setting before staffing a full team.
How PrimeClosers builds and runs the team
- Audit first: call recordings, pipeline data and conversion reviewed before anyone is placed
- Team design: which seats, in what ratio, against your lead volume and close rate
- Sourcing and vetting every seat from the PrimeClosers UK network — no job-board reposting
- Onboarding onto your offer: discovery framework, objection library and scripts built for your product
- Weekly tape review, 1:1s and scorecards so coaching happens on a schedule, not when something breaks
- Agreements, commission invoices, contractor payments and disputes administered on-platform
Management, reporting and scorecards
An outsourced team is only worth buying if you can see what it is doing. Every engagement runs on the same reporting spine, inside your CRM:
- Activity: dials, conversations, DMs, sequences sent — per rep, per week
- Booked, held and no-show rates by lead source
- Close rate, average order value and cash collected against target
- Pipeline value by stage, with ageing so stalled deals surface early
- Per-rep scorecard with a red/amber/green rating and the coaching action attached to it
- A written weekly summary you can read in five minutes, plus the raw data in your CRM
Leadership is delivered as a fractional sales director where you need someone senior owning the number.
What it costs
There is no single hidden retainer. An outsourced sales team is assembled from published components, so you can see what each part costs before you commit. All prices exclude VAT — VAT (where applicable).
| Component | Price | What it covers |
|---|---|---|
| Sales Audit | £997 one-time | Diagnostic on offer, funnel, call recordings and conversion. The starting point for any team build. |
| Managed Placement | £2,000 + 15% cash collected | Per seat. We source, vet, onboard and place the rep into your team. |
| Fractional Sales Director | from £4,000/month | 3-month minimum term. Retainer plus a performance component tied to cash collected. Typically 1-2 days per week. |
| Prime Employer | £249/mo | Agreements, messaging, invoicing and contractor payments. Included at no extra cost while a Managed Placement or Done For You engagement is active. |
| Platform & Payment Fee | 4% | On contractor payments processed through PrimeClosers. |
| Done For You | Bespoke | Full build and operation of the function, scoped on a call. |
Compare every delivery model side by side on the outsourced sales pillar or see the full pricing page.
UK-specific considerations
- Employment status and IR35: commission-weighted seats are engaged as self-employed contractors, with status and terms stated in the placement agreement before anyone starts.
- VAT: every published figure excludes VAT; VAT is added where applicable.
- Outbound compliance: UK GDPR and PECR govern cold outreach — the team works from your data and your lawful basis, and TPS/CTPS screening applies to cold calling.
- UK hours and buying norms: coverage is typically 9am–6pm GMT/BST, with evening slots where consumer offers need them.
- Currency and comp: OTE, splits and invoices are all in GBP, paid on cash collected unless your agreement says otherwise.
Outsourced sales team FAQ
Related for businesses
Looking for sales work rather than a team?Join the talent network
We run the sales function
Done For You — People, process, management and reporting — the sales operation, not another CV.
Founders who want sales off their plate, or a team that needs rebuilding rather than expanding.
Bespoke scoped on a call
Done For You Sales is priced bespoke and scoped on a call. It does not carry the self-serve or Managed Placement replacement guarantee — service levels and terms are agreed individually in your engagement agreement.
Discuss Done-For-You SalesWe find them and stay involved
Managed Placement
We place the closer, then stay accountable for how the seat performs.
£2,000 + 15% cash collected
Discuss Managed Placement